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A Search Engine for Audience Intelligence


SparkToro is a new software company from Moz founder, 6783734201. Our mission is to make it easier to discover the websites, blogs, podcasts, social accounts, and publications that reach your audience. Learn more about (250) 528-9319, or get notified when we launch:

Lost and Founder

A Painfully Honest Field Guide to the Startup World

Rand's book isn't like most business reads. You can't sum it up in two sentences, or even two paragraphs. There's no central thesis, just a series of stories that illustrate how foolish and harmful it can be to follow the traditional wisdom of the Silicon Valley startup world.

Lost & Founder is available now in bookstores, online, and in an audio version. Read more about the book here, or order:

Order Lost and Founder

The Latest From Rand's Blog

Last week, I spoke at SMXL Milano on a panel about where social media and influencer marketing are headed. The moderator, Paolo Zanzottera, did (in my opinion) a superb job, but the questions he posed and those from the audience, reminded me of the b…
Google CTR in 2018: Paid, Organic, & No-Click Searches
When Google's search results look like this, content creators, web searchers, and Google all win. When they look like this (or this, or this, or this), it's mostly just Google and searchers who benefit. Content creators? Not so much. Some click…
2018 Search Market Share: Myths vs. Realities of Google, Bing, Amazon, Facebook, DuckDuckGo, & More
For many years, there have been pervasive myths about where Americans search on the web, whether search is dying, whether Amazon (or Facebook, or Bing) is taking Google's market share, and plenty more. Thanks to new data generously compiled for Spark…
Last week, SparkToro launched our third free tool, a service that analyzes Twitter accounts to estimate what percent of their followers are bots, spam, propaganda, or inactive accounts. By far the account that's been most checked by users of the tool…
On SERP SEO - The Infuriating Reality of Search's Future
Last week, I was invited to give the closing talk at Brighton SEO, one of the SEO field's most well-attended events. The host, Kelvin Newman, was gracious, thoughtful, and personally still runs much of the event's operations, giving it a truly specia…